Closed captions in English can be accessed in the video player.
In-person on-demand session
Up-Level Content Reviews with AI and Automation - S621
SPEAKERS
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Executive Director, Life Science Business Consulting, EY
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Editorial Manager, Content Capabilities, GSK
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ABOUT THE SESSION
About two-thirds of customers say that they’ll only continue buying products from a brand if they trust the company behind them, according to the Edelman Trust Barometer. However, many organizations struggle to get consistent, accurate, and compliant content to market across the customer journey in a timely manner. Brand, language, and information differences require time-consuming manual reviews. AI can help ensure promotional materials are on-brand and compliant with industry regulations, saving valuable time and resources. Hear how global biopharma GSK leverages the power of Adobe Experience Manager, Adobe Workfront, and Adobe Acrobat Services with EY’s Smart Reviewer tool to expedite review and approval of promotional materials and build trust.
In this session, learn about:
- Challenges with marketing material inconsistencies
- How AI can accelerate document content reviews
- GSK's journey automating content reviews
Track: Planning and Workflow , Content Management
Presentation Style: Case/use study
Audience Type: Advertiser, Campaign manager, Digital marketer, Marketing executive, Audience strategist, Web marketer, Product manager, Marketing practitioner, Content manager, Legal/privacy officer, Marketing technologist
Technical Level: Beginner, Intermediate
Industry Focus: Financial services , Healthcare and life sciences
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