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Reports and Research

Discover the latest reports and data insights to maximize your business marketing strategy.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps, and offers insights to help brands keep pace.

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REPORT

Adobe named a Leader in Digital Experience Platforms.

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Adobe is a leader in an ever-growing list of analyst reports

  • Adobe named a Leader in customer journey analytics and orchestration.

    Learn why Adobe was recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Journey Analytics and Orchestration.

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  • Adobe named a Leader in content marketing platforms.

    Learn why Adobe was recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms report.

    Read now

  • Adobe named a Leader in Email Service Providers.

    Read why Adobe is recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026.

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  • Adobe named a Leader for personalization engines.

    Explore how Adobe is evaluated in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

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  • Adobe named a Leader in digital asset management.

    Adobe is recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report for Adobe Experience Manager Assets. Find out why.

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  • Adobe named a Leader in B2B revenue marketing platforms.

    Explore The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026 to learn how Adobe supports complex B2B journeys and buying group engagement.

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  • Adobe named a Leader in Digital Experience Platforms.

    Discover why Adobe is recognized as a Leader and a Customer Favorite in The Forrester Wave™: Digital Experience Platforms, Q4 2025.

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  • Adobe named a Leader in Digital Asset Management Platforms.

    Adobe has been named a Leader in the 2025 Gartner® Magic Quadrant™ — recognized for its Ability to Execute and Completeness of Vision.

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  • Adobe named a Leader in digital commerce.

    Discover why Adobe is named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Commerce.

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206 results

206 results

  • The new language of visual work.

    AI is accelerating visual content creation. But speed alone is not enough. See what actually drives results.

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  • Adobe named a Leader in customer journey analytics and orchestration.

    Learn why Adobe was recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Journey Analytics and Orchestration.

    Read now

  • A Framework for Consumer Price Sensitivity

    Explore Adobe Digital Insights’ new framework for measuring consumer price sensitivity and see how pricing pressure is reshaping ecommerce behavior across the U.S. digital econom…

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  • Explore the AI trends shaping customer engagement.

    Get an inside look at how organizations are evolving systems and teams to keep pace with rising expectations for personalized, AI-driven engagement.

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  • The rise of agentic AI in B2B journeys.

    The trends pushing B2B organizations to close gaps between agentic AI ambition and execution to deliver personalized B2B journeys at scale.

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  • Firefly Pulse: Exploring visual trends in Firefly

    Firefly Pulse leverages insights from millions of prompts to provide insight into the moments shaping the cultural zeitgeist

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  • State of AI in Documents: Adoption soars across key lines of business

    AI power users are driving outsized productivity gains, and demand is growing for collaborative AI tools

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  • AI helps creative pros meet growing demand

    Most creative pros spend at least 10 hours a week collaborating with AI, as rapid adoption boosts productivity amid rising content demands and accelerated campaign cycles.

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  • Explore a smarter way to manage document workflows.

    Discover in this report how teams can extract key findings, align faster, and create high-impact work, all within Acrobat Studio.

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1 - 9 of 206 results

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