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HOW THE MILWAUKEE BUCKS TRANSFORMED THEIR MARKETING TECH STACK INTO A WINNING FORMULA

Customers, more than ever, are demanding personalized and relevant digital experiences. Delivering these experiences is increasingly complex for large organizations and growing customer databases.

Listen to Ben Conrad, Senior Director of Database Marketing for the Milwaukee Bucks, talk about the team’s exciting challenge of becoming a digital marketing leader in the National Basketball Association. The Bucks organization is growing with a new stadium, revitalized proshops and restaurants, and a new superstar. Ben Conrad has the enormous of task of delivering seamless customer experiences across all the Milwaukee Bucks assets. He also explains how leveraging Marketo Engage and Dynamics 365 has helped them engage with and grow their fan database.

You will also hear recommendations and strategies for optimizing customer experiences leveraging database marketing.

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