REPORT

An AI-powered DAM — a Wave Leader.

Adobe recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report.

According to Forrester, “For Adobe, the DAM system is the experience advisor in Adobe Experience Manager that is seamlessly accessible from within any application and delivers rich, intelligent content recommendations and brand-compliant experiences that help businesses drive customer loyalty.”

We believe our DAM, Adobe Experience Manager Assets, connects planning, creation, management, activation, and measurement into one intelligent platform with:

AI agents supporting discovery, governance, and content optimization.
Brand-safe content creation integrated with Adobe Express.
Streamlined workflows embedded within Adobe GenStudio.

Check out The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report to understand Adobe’s evaluation.

Please share your contact information to get the report.

00_config/marketo_form_setup_rules.js - 20260923T223949

30_privacy/privacy_validation_rules.js - 20260824T201502

20_template_manager/template_rules.js - 20260923T223949

90_build/global.js - 20260806T154953

98_progressive/progressive_controller.js - 20260811T092535

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522

hidden-locale

Forms Locale

msg-error

This field is required..

setup-translations

80_translations/state_translate-en.js - 20260923T070057

name

First name

Last name

Business email

Job title or role

Industry

Department

company

Organization name

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

FIELD_RULE KEEP

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20260813T164213

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

40_field_management/field_preferences.js - 20260917T210306

50_analytics/adobe_analytics.js - 20251117T194631

40_field_management/category_filters.js - Category Filters 20260619T203941

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields

setup-Field Order

80_translations/general_translations.js - 20260824T201502

90_build/cleaning_validation.js - 20260923T070057

Partner

20_template_manager/template_manager.js - 20241118T190526

60_enrichment/demandbase_config.js - 20250407T151931

60_enrichment/demandbase_mapping.js - 20250407T151956

60_enrichment/demandbase_processing.js - 20251117T205007

40_field_management/form_dynamics.js - 20240117T111827

style

xxl spacing top, two-up, resource-form

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

The Forrester Wave™: Digital Asset Management Systems, Q1 2026

Read the report

style

hide block, form success

background

#F5F5F5

Recommended for you

Five brands tell the right story at every purchase moment with Adobe AI.
Newell Brands, Serta Simmons Bedding, Best Buy, L'Oréal, and the NFL deliver on-brand, activation-ready assets with Adobe Firefly Creative Production, without trading quality for…
Read article
The future of DAM leadership.
Discover why effective governance spans the entire content supply chain and how the DAM librarian’s role is evolving with it.
Read article
How to evaluate AI-ready DAM platforms.
Discover five questions to test a DAM’s connections, reach, workflow chaining, AI enrichment, and governed delivery before you make a decision.
Read article

See all resources

cardTitle

Adobe named a Leader in digital asset management.

CardDescription

Adobe is recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report for Adobe Experience Manager Assets. Find out why.

cardDate

2026-02-19

cardImage

primaryTag

caas:content-type/report