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Tendencias digitales de 2024: el sector minorista en el punto de mira

Descubre las últimas tendencias, prioridades e inversiones en la experiencia de cliente en el sector minorista.

2024 Digital Trends — Retail in Focus marquee image

Con el aumento de la demanda de recorridos de compra personalizados y omnicanal, los negocios minoristas deben elaborar estrategias para ofrecer siempre las mejores experiencias. Las marcas que usen la IA y el aprendizaje automático para automatizar las tareas manuales y procesar los datos con mayor rapidez podrán obtener más información que ayude a personalizar y a superar a su competencia.

Consulta nuestro informe anual Tendencias digitales de 2024: el sector minorista en el punto de mira, creado con Econsultacy, para conocer la forma en la que logran el éxito las empresas minoristas y cómo pueden mejorar, lo que incluye:

  • Adoptar y alinear la IA generativa en toda la empresa con los objetivos empresariales.
  • Establecer directrices de gobernanza, colaboración entre equipos interdisciplinares y flujos de trabajo sincronizados.
  • Unificar los datos de la clientela en un único perfil.
  • Desarrollar habilidades centradas en la inteligencia artificial para mejorar la producción integral de contenido digital.

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Tendencias digitales para un comercio minorista personalizado

El listón de las experiencias personalizadas y omnicanal sigue subiendo. Descubre las tendencias que las empresas minoristas siguen para mantenerse competitivas.

77% of retail customers say it’s “important” for brands to provide consistent, seamless interactions across channels.
cardTitle
Tendencias digitales de 2024: el sector minorista en el punto de mira
cardDate
2024-07-11
cardImage
2024 Digital Trends — Retail in Focus content card image
CardDescription
Descubre las últimas tendencias, prioridades e inversiones en la experiencia de cliente que las empresas minoristas siguen para ofrecer experiencias competitivas impulsadas por tecnología de IA generativa.
primaryTag
caas:content-type/report
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caas:content-type/report, caas:industry/retail