Driving digital performance.

Celonis rebuilds its web experience to deliver faster, more relevant customer journeys.

Up to 60%

increase in site performance across devices

23%

improvement in search impressions year over year

21%

boost in net new leads from SEO

Featured products:

Adobe Experience Manager Sites

Adobe Experience Manager Assets

Adobe Analytics

Fernando Marañon
*Director of Web & Applied AI for Marketing, Celonis*

When a process intelligence company meets a performance gap.

Celonis helps organizations understand how their businesses actually run, and how to make them run better. Using process intelligence and AI, the company gives customers a real-time view of their operations, helping them identify inefficiencies, improve performance, and scale what works.

That same mindset shapes how Celonis approaches its own digital experience.

Prospects arrive to explore solutions. Analysts, partners, and job seekers each bring their own questions. What connects them is an expectation for clarity, speed, and relevance.

As the company grew, so did the opportunity to elevate that experience. The team saw a chance to move faster, scale content more easily, and better reflect the innovation Celonis delivers to its customers.

But getting there meant rethinking how the digital experience was built.

“We were asking people to do important work using systems that slowed them down,” says Pablo-Jacobo Ruiz Alonso, Senior Vice President - Digital, Applied AI for Marketing, Strategy, Operations & Analytics at Celonis. “For a company focused on processes and execution, our digital experience needed to do more than inform. It had to reflect that same level of precision and speed.”

To achieve this, Celonis set out to build a modern foundation with Adobe.

style

m-spacing

Turning content activation into a scalable system.

Previously, web page creation was a major bottleneck for Celonis. Editors across multiple teams couldn’t preview their work, updates could take several minutes to appear and launching even a simple webpage required coordination among multiple teams.

Now, content creation feels familiar using Adobe Experience Manager Sites with Edge Delivery Services. That’s because teams build pages in tools they already use, such as Google Docs. Templates provide a consistent structure, allowing editors to focus on the message rather than the mechanics.

“A blog post follows a pattern,” says Marañon. “Once you templatize it, editors just fill in the content, preview it, and publish. This enables them to activate content more independently without being slowed down by the complexity of other editorial tools.”

Celonis manages more than 3,500 pages across multiple web portals and continues to grow that footprint. The platform now supports that scale with far less friction.

Engineering a faster path to insight and action.

With a simpler, faster way to create and publish content in place, Celonis could focus on performance at scale. Experience Manager Sites with Edge Delivery Services provides that foundation.

Pages now load almost instantly. The main website achieves near-perfect performance across the majority of the pages, including the Careers page (+90 performance score), with performance improving by as much as 60% in comparison with the previous experience.

That speed is already influencing how people discover Celonis and how they engage once they arrive. The company now appears in more relevant searches, including AI-generated summaries, with search impressions increasing by 23% year over year. Visitors are also spending more time on the site, while net new leads from SEO have grown by 21%.

“Performance is no longer something we have to fight for,” says Marañon. “With Adobe Experience Manager Sites and Edge Delivery Services, it’s built into the digital journey.”

As the site became faster and more effective, the volume of content behind it expanded just as quickly. More pages meant more assets. Faster publishing meant more versions, including translated content in 5 different languages. And without a central system, even simple tasks like finding the right file could slow teams down. This growth in content volume made a centralized asset system essential.

“Adobe Experience Manager Assets gives us a single source of truth. It removes the back-and-forth and lets teams focus on creating and activating content.”

Fernando Marañon

Director of Web & Applied AI for Marketing, Celonis

Bringing order to a growing content ecosystem.

Adobe Experience Manager Assets introduced a centralized system for managing digital assets across the organization. Before, teams spent time searching for files and confirming whether they were using the latest version. That uncertainty slowed down execution and introduced risk of inconsistency across the board.

Now, assets are stored in one structured repository. Teams can quickly find approved images, documents, and other marketing collateral, and use them directly within their workflows.

“Adobe Experience Manager Assets gives us a single source of truth,” says Marañon. “It removes the back-and-forth and lets teams focus on creating and activating content.”

This shift supports both speed and consistency, helping Celonis maintain a strong, on-brand presence across its digital experiences.

Making data a daily decision engine.

With a streamlined content creation process and centralized assets, Celonis needed to understand how those experiences perform.

For a clear view of how users interact with its digital experience, Celonis uses Adobe Analytics. The team can track how visitors arrive, how they engage with content, and where they convert. This level of visibility was difficult to achieve before.

“With Adobe Analytics, we see what’s working and where we need to improve,” says Marañon. “Teams can test changes, refine journeys, and optimize experiences over time.”

This visibility has contributed to measurable gains, including a 1.2% increase in conversion rate year on year.

Pablo-Jacobo Ruiz Alonso
*Senior Vice President - Digital, Applied AI for Marketing, Strategy, Operations & Analytics, Celonis*

A digital experience that reflects operational excellence.

Today, the Celonis website feels fundamentally different. Pages load quickly, content is easier to navigate, and the experience reflects the innovation behind the brand. Teams across the organization contribute without friction, making it easier to bring new content ideas to market.

The company is expanding how it delivers more relevant, connected experiences across channels while exploring AI-driven use cases that can further enhance content and workflows. Each step builds on a platform designed to scale and evolve alongside the business.

“We’ve built a strong foundation with Adobe,” says Ruiz Alonso. “Now we can scale, adapt experiences, and keep improving in a way that truly supports our marketing and brand growth.”