Measuring the Success of Digital Initiatives - Episode 1

In this first episode of Adobe’s Experience Makers Speakers Series, Adobe expert Kris Manshoven explores what it really means to measure the success of your digital initiatives. From defining the right KPIs to understanding how digital investments impact your business, your customers, and your employees, he offers a practical framework for moving beyond vanity metrics.

Discover how to connect digital outcomes to business objectives, identify underutilised success indicators, and balance hard data with real-world insights - all to help you drive smarter, more impactful transformation.

Start watching Episode 1 - and measure digital success with metrics that truly matter.