Nordic User Group
Watch the main session from December 6th, 2022
The Adobe User Group Community is created to give you relevant Adobe DX updates, to connect peers with same interests related to Adobe DX and to help individuals succeed with using Adobe Experience Cloud products.
Welcome and Introductions by Jan Trudslev, Customer Success, Nordics
Keynote – The Cookieless Future.
Although the industry is heading towards a cookieless future, fewer than 1/3 of data professionals are actively testing and investing in new solutions. Understand how to focus more on organizing, collecting and using 1st party data without being so reliant on Third Party data for paid media and data enrichment
Maturity assessment and organizational readiness.
How to measure maturity and readiness? A walk-through of The Adobe Maturity Framework that measures the organizations for their maturity of foundational dimensions and their readiness state for journey management and optimized experiences
Q&A and Wrap up
You can watch the main session here