Welcome and Introductions by Jan Trudslev, Customer Success, Nordics 
 
Keynote – The Cookieless Future. 
Although the industry is heading towards a cookieless future, fewer than 1/3 of data professionals are actively testing and investing in new solutions. Understand how to focus more on organizing, collecting and using 1st party data without being so reliant on Third Party data for paid media and data enrichment 
 
Maturity assessment and organizational readiness. 
How to measure maturity and readiness? A walk-through of The Adobe Maturity Framework that measures the organizations for their maturity of foundational dimensions and their readiness state for journey management and optimized experiences 
 

Q&A and Wrap up