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Report

2024 Digital Trends — B2B High Tech in Focus

Discover the latest trends, priorities, and investments technology companies are pursuing to deliver competitive, generative AI-powered customer experiences.

2024 Digital Trends — B2B High Tech in Focus marquee image

Long sales cycles, complex product portfolios, and the importance of understanding buying groups continue to challenge B2B tech marketers. At the same time, technology organizations must deliver hyper-personalized experiences at every stage. The marketplace evolves at speed, and matching speed by integrating generative AI with caution, quality, and trust is essential.

For this report, we surveyed 900+ B2B technology professionals to identify their most pivotal initiatives for growth. Key paths for improvement include:

  • Pursuing hyper-personalized interactions based on real-time behaviors.
  • Establishing unified data systems that enable rapid, relevant insights.
  • Overcoming the challenge of low visibility into content performance.
  • Building AI-centered skills to advance end-to-end content production while monitoring quality.

Please share your contact information to get the report.


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The B2B tech sector is leading the way in generative AI adoption.

Unlock the full report to explore the most critical priorities, investments, and innovations technology companies are focusing on to deliver outstanding customer experiences.

35% of B2B technology companies already have generative AI solutions in place
cardTitle
2024 Digital Trends — B2B High Tech in Focus.
cardDate
2024-07-08
cardImage
Delivering exceptional experiences in B2B tech marketing.Find out what 900+ B2B tech leaders are focusing on this year.
CardDescription
Unlock the full report to explore the most critical priorities, investments, and innovations technology companies are focusing on to deliver outstanding customer experiences.
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:industry/high-tech