We plan ahead as we create our events by including key milestones that make all the difference in successful execution. For a 6-month planning cycle, we consider the following:
Use analytics to develop precise content.
Content drives every level of our MAX and Summit event systems, so we focus on audience needs as we develop it. Adobe Analytics and Adobe Customer Journey Analytics reveal everything from visitor journeys to web analysis and inform the customized content we create for these events. The goal? Make every customer (in a sea of thousands) feel seen.