Stockholm | 19 minutes
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Swedbank’s Strategy: Proactivity & Personalization at Scale
Join us to explore how Swedbank tackles the challenges of shifting towards a centralized business model, multiple autonomous Savings Banks and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers. Discover the results they’ve achieved and the challenges they’ve faced in delivering personalized, proactive recommendations at scale.
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Swedbank: Strategy of Proactivity & Personalization at Scale
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2025-01-06
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Join MariAnne Ygberg, Head of Digital Sales at Swedbank to explore how the bank tackles the challenges of shifting towards a centralized business model and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers.
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