AI shoppers convert 40% better as Prime Day hits $26.4B.

U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

U.S. Prime Day 2026 forecast $26.3B and growing.

Adobe Digital Insights forecasts $26.3B in 2026 U.S. Prime Day spend, with June online growth hitting 23% YoY.

AI is reshaping travel discovery.

Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.