Forrester names Adobe a Leader in Customer Analytics Technology, Q2 2022.
Here’s what makes Adobe different.
- Identity. Collect and normalise omnichannel data — including behavioural, transactional and operational — into a single actionable profile that’s ready for activation.
- Analysis and insights. Explore the customer journey in full context to discover cross-channel insights in real time
- First-party data collection. Implement a future-proof cookieless strategy with a sophisticated first-party data foundation.
- Privacy and trust. Market responsibly and comply with policies with the patented data governance framework of Adobe Experience Platform.
- Real-time. Architecture built to process data immediately and deliver personalised customer experiences in milliseconds.
- Personalisation at scale. The data foundation, privacy governance and activation tools to deliver personalised experiences at scale.