Best of Adobe Summit
Hong Kong Edition
Using Data and Insights as a Force Multiplier for CXM
Length: 17 mins
Adobe's views on data & insights, what are the common challenges and why it is so important for data & insights when we talk about experience-led growt. 3 key areas around data & insights: Cross-channel Insight, Seamless Actionability and Democratised Insight Discovery.
Director of Professional Services Consulting, Greater China,