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Insights activation

New audiences mean new opportunities. Now you can find both.

Uncover new audience segments that you can quickly engage through Adobe Customer Journey Analytics. Fueled by advanced cross-channel analytics, track your audiences’ actions and unique interests across every touchpoint to create the personal connections that keep them coming back.
Watch Audience Publishing for Customer Journey Analytics

Experience Customer Journey Analytics in action

See how Customer Journey Analytics simplifies work — everything from project management to cross-team collaboration to real-time reporting.

Bring activation clarity to a sea of customer journey chaos.

Understanding the customer’s journey can feel overwhelming. From websites, to apps, to social spaces, and even virtual community pop-ups, their digital pathways have only gotten more sophisticated. Keeping a pulse on where customers spend time or how they get to you is more challenging than ever. This means brands must be able to identify and create meaningful experiences across the journey that educate, inspire, and bring clarity to their decisions.

Adobe can help.

In a few simple clicks, Adobe Customer Journey Analytics helps you stitch together customer activities across online and offline channels that unlock new ways to reach your audiences. Quickly create custom audience groups and add these richer insights to their unified customer profiles. Create the lasting impressions that drive brand loyalty—and take each interaction one step further.

Here’s how we activate richer insights:

Access real-time actionable insights Having real-time, cross-channel insights paint a more accurate picture of profiles and audiences and aids in faster decisions to personalize journeys.

Create richer audience profiles
Capture an end-to-end journey of your audiences and quickly create unique segments with custom filters such as actions, journeys, and events.

Share audience insights
Publish the latest audience insights to a unified customer profile making data easily accessible and usable from Adobe Experience Platform applications.

The Home Depot logo

“Our customers are smart, savvy shoppers. With an interconnected experience, we’re able to cascade messages, design standards, ideas, and promotions both big and small to all our customers — whether they shop online or in our stores.”

Mahew Jansick

Director of Online Creative, The Home Depot

Read Home Depot’s story

https://business.adobe.com/summit/2022/sessions/datadriven-optimization-with-customer-journey-anal-e121.html | Summit Session screenshot

SUMMIT SESSION

Data-driven Optimization with Customer Journey Analytics at OTTO.

Learn how German ecommerce giant OTTO used Adobe Customer Journey Analytics to uncover unique use cases and meaningful insights to take their customer experiences to new heights.

Watch now

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