Really know your customers.
Look past a customer’s device and see how people are interacting with your brand.
Personalise for everyone, every time.
Recognise your customers across devices and deliver personalised experiences.
Make your ad spend more efficient.
Apply frequency caps that span all of a customer’s devices instead of just one.
More privacy with the same level of personalisation.
In some cases, a shared solution like a membership-based identity graph may not be the right fit for your brand. If this is the case and you’re focused only on your own first-party dataset, a private identity graph is the right fit for you.