Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2025

Report

Adobe is the highest-designated Leader in Everest Group’s CDP Products PEAK Matrix® Assessment 2025.

Explore Everest Group’s Customer Data Platform (CDP) Products PEAK Matrix® 2025 to learn why Adobe is in the highest Leader position for strengths including:

  • A well-distributed client base across industries, with a product roadmap focused on omnichannel data unification and customer journey optimization.
  • Significant investments in first-party data strategies with the launch of Real-Time CDP Collaboration, enabling compliant data clean rooms for marketers.
  • A strong global presence through an extensive technology and SI partner ecosystem, including partnerships with all major SI providers.

Everest Group Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2025

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Customer Data Platform (CDP) Products PEAK Matrix®Assessment 2025

  • How creative intelligence transforms marketing.

    See how creative intelligence helps brands cut waste, scale personalization, and drive smarter, higher‑performing marketing campaigns.

  • ZEISS Meditec goes customer centric with Adobe.

    ZEISS Meditec reduces costs by up to 80%, creates campaigns in minutes, and streamlines workflows with Adobe’s end-to-end solutions.

  • Implement Adobe Real-Time Customer Data Platform.

    This guide can help you choose a CDP implementation partner, implement in phase, build your teams, and set the right goals.