Creating an effective digital strategy for your agency depends on knowing how your customers interact with your web and digital services. You need to know what people think about their experience on your website as well as what is working effectively across federal, state and local government so you can build a successful, customer-centric plan.
For U.S. Customs and Border Protection, your mission is to safeguard America’s borders to protect the public, while ensuring legitimate trade and travel occurs. Adobe’s Digital Strategy Group is here to help.
Adobe’s Digital Strategy Group conducts public sector research, competitive benchmarking, and strategic planning for government agencies. We provide complimentary strategic research with a vendor-neutral methodology.
To help your agency, we have compiled a preliminary report on digital experience opportunities.
Inside, you’ll learn how:
● Federal agencies are actively responding to user experience challenges
● Transformation in government accompanies a shift in mindset
● The U.S. Census Bureau created a personalized and comprehensive online experience that reached tens of millions of people; and
● Adobe’s Customer Experience Study Deep Dive is structured. .
Complete this form to read the preliminary findings for U.S Customs and Border Protection.