Report

Learn why Adobe is a Leader in digital analytics.

Discover how Adobe is reshaping the digital analytics market by combining deep cross-channel capabilities with a strong digital focus.

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Adobe has been named a Leader in The Forrester Wave™: Digital Analytics Solutions, Q3 2025 report. We see this recognition as validation of our long-term vision and robust capabilities — elevating digital analytics as an enterprise-wide intelligence platform that democratizes insights while delivering the sophistication enterprises demand.

We believe our status as a leader stems from three key innovations:

Purpose-built AI unifies content, data, and customer journeys to power cross-channel experiences that adapt in real-time.
Comprehensive insights extend across customer experience, marketing and content performance, B2B operations, and every touchpoint that matters to your business.
Advanced data-shaping capabilities turn complex, integrated datasets into clear, actionable intelligence your teams can use.

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Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

The Forrester Wave™: Digital Analytics Solutions, Q3 2025

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Forrester recognizes Adobe as Leader in digital analytics.

CardDescription

Adobe is named a Leader in The Forrester Wave™: Digital Analytics Solutions, Q3 2025 for cross-channel analysis and robust data manipulation capabilities.

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2025-08-01

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