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Learn why Adobe is a Leader in digital analytics.
Discover how Adobe is reshaping the digital analytics market by combining deep cross-channel capabilities with a strong digital focus.
Adobe has been named a Leader in The Forrester Wave™: Digital Analytics Solutions, Q3 2025 report. We see this recognition as validation of our long-term vision and robust capabilities — elevating digital analytics as an enterprise-wide intelligence platform that democratizes insights while delivering the sophistication enterprises demand.
We believe our status as a leader stems from three key innovations:
- Purpose-built AI unifies content, data, and customer journeys to power cross-channel experiences that adapt in real-time.
- Comprehensive insights extend across customer experience, marketing and content performance, B2B operations, and every touchpoint that matters to your business.
- Advanced data-shaping capabilities turn complex, integrated datasets into clear, actionable intelligence your teams can use.
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The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Read the report | Read the report Digital Analytics Solutions Q3
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Forrester recognizes Adobe as Leader in digital analytics.
CardDescription
Adobe is named a Leader in The Forrester Wave™: Digital Analytics Solutions, Q3 2025 for cross-channel analysis and robust data manipulation capabilities.
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2025-08-01
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caas:content-type/report, caas:products/customer-journey-analytics, caas:topic/analyst-report