A Forrester Consulting study showed that Adobe Experience Cloud delivers a return on investment of over 330%.
Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ study that examined the potential return on investment enterprises may realize using applications from Adobe Experience Cloud. The results were combined to form a single composite organization that represents all the customers interviewed. Here’s some of what they found.
Return on investment
Combined net return for organizations
Increase in performance efficiency
“The only way to present relevant information the customer is looking for, in the moment they’re looking for it, is to have a platform that provides predictive insights. It’s accelerated our marketing volume significantly.”
Chris Yu, Senior Vice President, Head of Owned Channel Personalization
U.S. Bank
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