AI-driven traffic surges in Q1

REPORT

2026 Q2 AI Traffic Report

  • AI traffic now drives 83% higher revenue per visit.

    Adobe data shows AI-referred shoppers convert 90% better. Find out what it means for retailers this holiday season.

  • Holiday shopping trends in 2026.

    Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.

  • How AI-mature organizations pull ahead.

    New Adobe data reveals what separates AI-mature organizations: stronger governance, deeper trust, and document workflows built to scale.

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