Adobe 2025 State of Customer Experience — Travel & Hospitality

REPORT

State of Customer Experience in Travel & Hospitality in an AI-Driven World

  • Trusted passenger journeys in the AI era.

    See how Heathrow and Adobe are helping passengers find trusted information and more personalized experiences across digital touchpoints.

  • Scaling AI for impact in travel and hospitality.

    Discover how five behaviors can help travel and hospitality teams move from AI experimentation to repeatable, responsible execution.

  • How Philippine Airlines is embracing AI.

    Discover how Philippine Airlines uses AI and Adobe solutions to deliver seamless, personalized travel.

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