Adobe 2025 State of Customer Experience — Travel & Hospitality

REPORT

State of Customer Experience in Travel & Hospitality in an AI-Driven World

  • How Philippine Airlines is embracing AI.

    Discover how Philippine Airlines uses AI and Adobe solutions to deliver seamless, personalized travel.

  • Singapore Tourism Board aligns 7 global marketing sites.

    VisitSingapore.com helps move travelers from browsing to booking with a single content platform that supports its global digital presence.

  • Air India is building an AI agent for customers.

    Dr. Satya Ramaswamy, former CIO at Air India, on why agentic AI power depends on trust — and the plan for an AI agent for every customer.

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