Adobe Digital Insights: U.S. Prime Day 2026 forecast $26.3B and growing.

Report

2026 U.S. Prime Day Forecast

  • AI shoppers convert 40% better as Prime Day hits $26.4B.

    U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

  • AI is reshaping travel discovery.

    Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.

  • Q3 AI Traffic Trends Report

    Read why AI visibility is critical with SEO, as AI systems increasingly drive content discovery and user recommendations.

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