Adobe Digital Insights: U.S. Prime Day 2026 forecast $26.3B and growing.

Report

2026 U.S. Prime Day Forecast

  • AI traffic trends report: August 2026.

    AI referrals now beat other channels on revenue and conversion. Make your content the source AI reads, cites, and recommends.

  • AI shoppers convert 40% better as Prime Day hits $26.4B.

    U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

  • AI is reshaping travel discovery.

    Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.

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