Adobe Digital Leaders Webinar

2026 CX Trends: Personalization and Customer Comfort with AI

Length: 62 mins

AI is transforming customer experience by fueling hyper-personalization and redefining how brands connect with audiences. Adobe’s latest research shows 50% of consumers say promotions have just two to five seconds to capture their attention, and a quarter cite AI-powered platforms as their top research tool.

While customers are growing more accepting of AI, they still have boundaries. Brands must rethink how they maintain visibility and deliver meaningful, authentic experiences that are AI-powered and conversational.

Join our digital event to hear Adobe experts share top AI and customer experience trends for 2026, and discover how Virgin Atlantic is taking personalized customer experience to new heights.

You’ll learn:

What Adobe’s latest research reveals about consumer preferences and comfort with AI — and what it means for the future of customer experiences.
How Virgin Atlantic is leveraging AI to deliver hyper-personalized experiences that feel human, authentic, and trust-driven.
Proven strategies to use AI for delivering relevant, conversational experiences that drive loyalty and seamless interactions.

Please share your contact information to view the webinar.

00_config/marketo_form_setup_rules.js - 20260813T153111

30_privacy/privacy_validation_rules.js - 20260824T201502

20_template_manager/template_rules.js - 20260615T160532

90_build/global.js - 20260806T154953

98_progressive/progressive_controller.js - 20260811T092535

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522

hidden-locale

Forms Locale

msg-error

This field is required..

setup-translations

en_us language strings English

name

First name

Last name

Business email

Job title or role

Industry

Department

company

Organization name

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

FIELD_RULE KEEP

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20260813T164213

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

40_field_management/field_preferences.js - 20250929T205629

50_analytics/adobe_analytics.js - 20251117T194631

40_field_management/category_filters.js - Category Filters 20260619T203941

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields

setup-Field Order

80_translations/general_translations.js - 20260824T201502

90_build/cleaning_validation.js - 20260615T104331

Partner

20_template_manager/template_manager.js - 20241118T190526

60_enrichment/demandbase_config.js - 20250407T151931

60_enrichment/demandbase_mapping.js - 20250407T151956

60_enrichment/demandbase_processing.js - 20251117T205007

40_field_management/form_dynamics.js - 20240117T111827

style

resource-form, Two-up, xl spacing

background

Click below to play on-demand now.

Short on time? Download the speaker’s presentation deck to skim at your convenience.

Download the PDF

style

hide block, form success

background

Event speakers

Adam Justis

Vice President, Solution Marketing and Evangelism

Adobe

Adam Justis is the Vice President of Solution Marketing and Evangelism at A...

Neil Letchford

Vice President of Digital Engineering

Virgin Atlantic

Neil Letchford is Vice President of Digital Engineering at Virgin Atlantic,...

Vivek Pandya

Director, Adobe Digital Insights

Adobe

Vivek is a leading analyst and ecommerce expert who has worked with some of...

Lindsay Morris

Principal, Content Strategist

Adobe

As a strategic storyteller, Lindsay partners with enterprise leaders and cu...

style

two up

Recommended for you

Scale geofencing marketing with AI-powered assets.
Explore how geofencing marketing and AI-generated advertising content help brands deliver personalized location-aware campaigns at scale.
Read article
Rethinking the customer journey for AI.
The most important B2B customer journey moments are happening inside AI tools you can't see. Here's what it means for stages and scoring.
Read article
5 creative workflow tasks AI can automate today.
Explore how AI helps creative teams automate image editing, localization, asset resizing, and more to streamline content production.
Read article

See all resources

cardTitle

2026 CX trends — personalization and customer comfort with AI.

CardDescription

AI is transforming customer experience by fueling hyper-personalization and redefining how brands connect with audiences.

cardDate

2026-03-09

cardImage

primaryTag

caas:content-type/webinar