Adobe Digital Insights: Holiday Forecast 2024

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Event speakers

Marta Frattini headshot

Marta Frattini

Director of Industry Strategy & Marketing, Retail

Adobe

Marta Frattini is the director of retail industry strategy and marketing fo...
Vivek Pandya headshot

Vivek Pandya

Director, Adobe Digital Insights

Adobe

Vivek is a leading analyst and ecommerce expert who has worked with some of...

  • Decoding the data shaping 2026 holiday strategy.

    Explore new research on 2026 holiday shopper behavior and how leading brands are adapting creative and media strategy.

  • Holiday shopping trends in 2026.

    Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.

  • AI trends in retail and consumer goods.

    Understand the actions retail and consumer goods brands must take to turn AI investment into personalized, consistent, end-to-end shopping experiences.