WEBINAR
Adobe Digital Insights: Holiday Forecast 2024
Length: 46 mins
Get ready for the upcoming holiday season with cutting-edge insights from Adobe’s industry experts. This webinar will provide a comprehensive forecast of the 2024 holiday shopping trends, equipping you with the knowledge to optimize your retail and marketing strategies to meet your goals.
Join us to explore:
- Adobe’s predictions for holiday spending and market trends
- High-growth product categories, expected discount levels, and the season’s must-have items
- Best practices for creating seamless and personalized shopping experiences, from initial engagement to final purchase
- How AI, loyalty, marketing channel, and payment technologies are enhancing customer engagement and driving holiday sales
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Event speakers
Marta Frattini
Director of Industry Strategy & Marketing, Retail
Adobe
Marta Frattini is the director of retail industry strategy and marketing for Adobe’s Digital Strategy Group (DSG), working as a passionate thought leader to unlock experience-driven growth for Adobe’s retail clients. Marta has spent more than 15 years in the marketing and digital innovation space, and she has spearheaded successful digital transformation and personalization programs for major global retailers. She has a strong understanding of the strategies, tactics, and technologies required to execute digital excellence at scale, and brings a global perspective shaped by personal and professional experiences across North America and EMEA.
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Vivek Pandya
Director, Adobe Digital Insights
Adobe
Vivek is a leading analyst and ecommerce expert who has worked with some of the largest CPG & Technology organizations in the world, to drive key digital marketing & data science initiatives. As the Director for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity, and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group.
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Title
Adobe Digital Insights: Holiday Forecast 2024.
cardDate
2024-24-24
cardImage
CardDescription
This webinar will provide a comprehensive forecast of the 2024 holiday shopping trends, equipping you with the knowledge to optimize your retail and marketing strategies.
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caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-commerce, caas:products/adobe-analytics, caas:industry/retail