B2B Personalization: Building a Framework for Your Personalization Strategy

Price: Free
Length: 60 min

The definition of personalization can be highly subjective. Factors like specific business goals and objectives, target audience, and customer journey framework play a critical role. In this webinar, we'll cover some of the key concepts that can help you define your personalization framework.

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Event speakers

Speaker - Devin Doxey

Devin Doxey

Senior Strategic Value Advisor

Devin Doxey is a Senior Strategic Value Advisor at Adobe. He spends the majority of his time creating and implementing innovative new media solutions for the most common marketing and advertising challenges. Customer-focused with a strong proficiency in cloud management tools, marketing planning, analytics, research, Devin enjoys working directly with customers and prospects to demonstrate the value of Adobe solutions to their specific needs. In his free time, Devin can be found in the mountains, hiking, and biking with his golden doodle, Kevin.
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Speaker - Tarah Speck

Tarah Speck

Senior Strategic Value Advisor

Tarah Speck is a Senior Strategic Value Advisor at Adobe, where she collaborates directly with customers to develop a customized roadmap for their digital strategy. She also heads up thought leadership for her team of advisors, developing value driven offerings for customers via workshops, business cases, and continued trainings. Before that, she served as an Enterprise Segment Marketing Manager for Marketo Engage, where she drove go-to market strategy and thought leadership for the financial services industry. Prior to Marketo, she drove digital marketing strategy in both adtech and martech companies in the greater Denver area. She is a regular guest lecturer at the Denver University business school, for both graduate and undergraduate marketing classes. When she's not helping customers, she enjoys her role as the Denver site leader for the Women at Adobe Network, and also sits on the global programming task force for women at Adobe, and is highly active in new diversity and inclusion initiatives at Adobe.
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Adobe Marketo Engage

Content as a Service - marketo-engage - Wednesday, June 14, 2023 at 15:34