Tarah Speck is a Senior Strategic Value Advisor at Adobe, where she collaborates directly with customers to develop a customized roadmap for their digital strategy. She also heads up thought leadership for her team of advisors, developing value driven offerings for customers via workshops, business cases, and continued trainings. Before that, she served as an Enterprise Segment Marketing Manager for Marketo Engage, where she drove go-to market strategy and thought leadership for the financial services industry. Prior to Marketo, she drove digital marketing strategy in both adtech and martech companies in the greater Denver area. She is a regular guest lecturer at the Denver University business school, for both graduate and undergraduate marketing classes. When she's not helping customers, she enjoys her role as the Denver site leader for the Women at Adobe Network, and also sits on the global programming task force for women at Adobe, and is highly active in new diversity and inclusion initiatives at Adobe.