Webinar

9X ROI: Empower Teams to Create On-Brand Content

Length: 27 mins

Generative AI is transforming content creation across organizations, empowering teams to produce high-quality, on-brand assets faster than ever. But with this opportunity comes challenges — like the risk of off-brand content slipping through the cracks.

Listen in as we discuss new research findings and share actionable strategies for managing enterprise-wide content creation in the age of AI. We’ll show you how to help your teams create captivating content while safeguarding your brand’s integrity — without slowing speed to market.

We'll discuss:

The financial impact of scaling content creation, including how to achieve a 9x ROI.
Proven strategies to avoid risks like rogue content through effective governance practices.
How tools like Adobe Express can empower marketing, sales, and knowledge workers to create faster without sacrificing quality or consistency.
Best practices for scaling content creation across your organization, from building creative foundations to choosing the right technology solutions.

Marketo Configurator Wednesday, January 14, 2026 at 12:25

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https://video.tv.adobe.com/v/3476156?end=nothing&learn=on&captions=eng

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Event speakers

Saralyssa Gonzalez

Principal, Enterprise Portfolio Strategy

Adobe

Saralyssa Gonzalez leads Thought Leadership and Marketing for Adobe's Digital Media business. In this role, she engages senior decision-makers to shape industry perspectives, address real-world business challenges, and advance enterprise transformation. Her work empowers organizations to leverage cutting-edge technologies like generative AI to achieve scalable growth and unlock sustainable value, supporting Adobe’s position as a leader in digital innovation.

Before joining Adobe, Saralyssa spent nearly eight years at IBM, where she brought expertise in marketing strategy, digital transformation, marketing technology, organizational strategy, and business process optimization. She was instrumental in leading digital transformation initiatives, including the implementation of advanced marketing technology solutions and AI-powered workflows. Saralyssa also partnered extensively with IBM Consulting to accelerate clients’ digital transformation efforts, helping them modernize marketing ecosystems, achieve growth, and deliver measurable business impact.

Saralyssa earned a BBA in Marketing from The University of Texas at Austin. She is based in NYC and is passionate about driving innovation through marketing-led transformation and helping organizations navigate the complexities of an ever-evolving digital landscape.

Mary Yao

Principal Product Manager, Adobe Express

Adobe

Mary Yao brings over a decade of experience in helping Enterprise organizations reach strategic success by harnessing people, technology and processes to drive business impact. Since joining the Adobe Express team five years ago, Mary has been passionate about helping individuals and organizations realize Adobe's mission of "Creativity for All". As a product leader dedicated to building enterprise-grade solutions, Mary is committed to democratizing design for everyone in today's workforce.

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cardTitle

9X ROI — Empower teams to create on-brand content.

CardDescription

Discover how generative AI helps scale on-brand content fast with strategies to boost ROI and reduce risks.

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2025-11-12

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caas:content-type/webinar