ADOBE DIGITAL LEADERS WEBINAR

How AI-Powered Content Management Will Go Beyond Personalization

Length: 55 mins

In this Adobe webinar, guest speaker Chuck Gahun, Forrester principal analyst, will share recent research and perspectives on the role of content and AI in powering impactful digital experiences. The conversation with Adobe’s Haresh Kumar will explore what the future holds for content management and modern marketing teams.

Join to learn how content management systems (CMS) and digital asset management (DAM) are evolving in the era of generative AI to not only deliver on the potential of personalization and greater operational efficiencies, but to deliver demonstrable, high-value business outcomes such as deeper customer engagement, consistently higher conversion rates, and stronger brand loyalty.

Marketo Configurator Friday, August 23, 2024 at 10:52

Title

Description

Please share your contact information to view the webinar.

style

resource-form, Two-up, xl spacing

background

Event speakers

Chuck Gahun

Principal Analyst

Forrester

An expert on the application of digital technologies to impact business outcomes, Chuck Gahun serves technology and digital business executives. He is a noted authority on digital experience technology and vendors that deliver the next generation of content, digital media, and product information capabilities. He has been a trusted advisor to many C-level executives and board members on digital’s impact on business. Chuck’s research is focused on helping executives develop and implement digital strategies that deliver outcomes for businesses and consumers.

Haresh Kumar

Senior Director of Strategy and Product Marketing, Adobe Experience Manager

Adobe

Haresh Kumar has more than 18 years of experience in marketing, product, and strategy for world-class enterprise brands. At Adobe, he is responsible for driving the overall strategy, product, and marketing for Adobe Experience Manager Sites, mobile, screens, and connected experiences. He has been an evangelist for digital and mobile experiences, driving mobile innovations for over 10 years. He is a seasoned professional with experience in brand management, product management, product marketing, sales marketing, demand gen, and industry marketing. Haresh started his career as an engineer and has held various leadership positions at IBM, Google, Yahoo, Twitter, and Lithium Technologies. Haresh holds a BS with honors in electrical and computer engineering and economics from the University of Rochester and an MBA from the Wharton School of the University of Pennsylvania.

style

two up

Recommended for you

https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/experience-manager-assets

See all resources

Title

Key trends driving demand for scalable CMS and DAM

cardDate

2024-08-26

cardImage

CardDescription

Key trends driving higher demand for scalable CMS and DAM implementations, including generative AI technologies.

primaryTag

caas:content-type/webinar