Adobe on AI: Orchestrating Real-World Agentic AI Workflows

Lindsay Morris

Manager, Global Content Strategy, Adobe

Lindsay Morris is a global content strategy leader at Adobe. She leads a team focused on enterprise storytelling in the era of AI and brings complex ideas to life through high-impact digital and in-person experiences. She offers a practical perspective on how organizations can connect innovation to real business value.

Read more

Britt Bowman

Enterprise AI & GTM Transformation Leader

Britt Bowman is a senior go-to-market and growth transformation leader with more than 20 years of experience designing how complex organizations turn strategy into execution at scale. She currently leads GTM Optimization and Transformation in Marketing at ServiceNow, where she ensures the people, process, and technology foundations connect digital marketing, customer lifecycle, and revenue performance across a global, matrixed organization. Britt’s work sits at the intersection of marketing, technology, data, and operating design. She is known for taking fragmented, function-led execution and rebuilding it into governed, insight-driven systems that enable teams to move faster, make better decisions, and scale with confidence. Her focus is not on tools for their own sake, but on how platforms like Adobe become catalysts for clarity, alignment, and sustained growth when paired with the right strategy, data models, and ways of working. Over the course of her career, Britt has led enterprise-scale transformations spanning growth marketing, lifecycle strategy, marketing operations, analytics, and customer experience. At ServiceNow, she has driven global initiatives that align planning, execution, measurement, and investment decisions across regions and functions, while partnering closely with Product, Sales, Customer Success, Finance, and Data leaders. Her work has delivered measurable impact, including improved pipeline visibility, stronger lifecycle performance, and significant operational efficiencies. Britt is a builder at heart. She thrives in moments of change, ambiguity, and scale, and is deeply interested in how organizations evolve as they grow, including how teams are structured, how decisions are made, and how data becomes a shared language rather than a point of friction. She brings a pragmatic, systems-level perspective to conversations about growth, AI, and digital transformation, grounded in real-world execution.

Read more

Gina Casagrande

Director, Experience Cloud Evangelism, Adobe

Gina Casagrande is a Director of Experience Cloud Evangelism at Adobe, focused on the Adobe Experience Cloud, with over 20 years of digital marketing experience. An expert in experience personalization, AI/ML behavioral targeting optimizations, content velocity, A/B/N and multivariate testing, as well as analytics, she is focused on helping customers understand how they can use data-driven decision-making to deliver exceptional and targeted customer interactions across online and offline channels, leading to increased conversions and customer loyalty.

Gina works with Adobe’s largest and most strategic accounts to realign their business strategies, build out their personalization and optimization programs, and pivot their marketing directives to become more customer-centric and improve their ROI.

As a professional spokesperson for Adobe, she presents Adobe’s strategy, roadmap and vision at industry events and conferences globally.

Anish Raul

Sr. Marketing Lead - Personalization, Sling TV

Adobe Disruptor Award Winner 2025 and Adobe AEP Champion 2026, Anish is an award-winning marketer with over 12 years of experience at the intersection of content creation, data-driven storytelling, and technology. He specializes in leveraging cutting-edge tools and insights to design personalized, high-impact web experiences and engaging digital narratives. Anish’s work spans innovative social media campaigns, transformative personalization strategies, and creative leadership that has delivered measurable success for leading media brands like Sling TV, Netflix, and Viacom.

Read more

Tracey Craft

Vice President of Content Marketing, SAP

Tracey Craft is Vice President of Content Marketing at SAP, where she leads the strategy and evolution of a global content organization. Her work focuses on transforming the content supply chain into a more connected, scalable system—one designed to deliver clear, consistent, and high-impact content across every stage of the customer experience. She brings a forward-looking perspective on how content must evolve to function as both a creative discipline and an operational system, recognizing that it is no longer built solely for human audiences, but also for the systems that interpret, shape, and carry it forward. By treating AI as a new kind of persona that influences how ideas are surfaced, understood, and compared, she is helping redefine how organizations create content that holds its meaning and authority wherever it’s encountered.

Read more