Webinar
Top 3 Ways Sales Teams Turn Document Work into Impact
Length: 31 mins
Sales teams need to move quickly to close deals, yet fragmented, manual document workflows often get in the way, slowing momentum, weakening trust, and stalling deals when execution cannot keep up with the speed of business.
Watch this video to see how modern sales teams are using AI-driven workflows in Adobe Acrobat Studio to:
- Accelerate discovery: Quickly summarize client materials and highlight priorities.
- Create sales-ready content: Build proposals and presentations using AI assistance and templates.
- Streamline handoffs: Work with stakeholders on shared pitch assets in secure workspaces.
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https://video.tv.adobe.com/v/3480169?end=nothing&learn=on&captions=eng
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Event speakers
Lisa Fraser
Content Strategist
Adobe
As a content strategist for enterprise digital events, Lisa shapes compelling narratives that help audiences understand and adopt Adobe’s innovations. She partners with product, marketing, and customer teams to translate complex technologies into impactful digital event content. With a focus on storytelling and a background in instructional design, she crafts experiences that connect thought leadership to real-world use cases and inspire organizations to imagine what’s possible with Adobe. Lisa lives in Salt Lake City, Utah, where she spends her free time exploring the Rockies and pursuing creative work in the arts.
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Diego Silva
Expert Solutions Consultant
Adobe
Diego Silva is an Expert Solutions Consultant at Adobe, specializing in digital transformation and innovative storytelling. With over 15 years of global experience, he has led impactful projects across multiple countries and achieved notable milestones, including a 180% revenue growth achievement in a single year. Fluent in English, Portuguese, and Spanish, Diego is passionate about creating memorable customer experiences and transforming the way people work in this GenAI era. A multi-award-winning professional, he’s a trusted advisor and speaker on digital strategy, innovation, and GenAI documentation and content creation.
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Joe Santiago
Senior Acrobat Evangelist
Adobe
As a Senior Acrobat Evangelist at Adobe, Joe Santiago is on a mission to help you master your digital workflow in a way that's both practical and fun. He operates on a simple principle: technology should enhance the way you work and save you time. His background includes leadership experience in corporate IT and large-scale public sector technology, with a Master's degree in Instructional Technology. This experience gives him a deep understanding of real-world professional challenges and fuels his passion for workflows. He's known for his engaging, hands-on demos where he translates complex features into simple, time-saving solutions. Joe is a knowledgeable guide dedicated to helping every professional unlock the full potential of Adobe Acrobat.
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Lori DeFurio
Principal Solutions Technologist
Adobe
As a Principal Solutions Technologist at Adobe, Lori has responsibility for evangelizing Acrobat & Adobe Express, in addition to ensuring our Creative Cloud and Document Cloud enterprise customers have the best-in-class materials hosted on Experience League.
She also leads the Adobe Creative Ambassador program and frequently speaks at global marketing and technology conferences, drawing on her extensive experience in marketing, sales, and training.
She also leads the Adobe Creative Ambassador program and frequently speaks at global marketing and technology conferences, drawing on her extensive experience in marketing, sales, and training.
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cardTitle
Top 3 ways sales teams turn docs into impact.
CardDescription
Explore how sales teams create tailored proposals faster, centralize insights, and collaborate seamlessly to close deals.
cardDate
2026-03-02
cardImage
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caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/acrobat