Webinar

Unlocking GenAI’s Potential

Length: 30 mins

Generative AI is transforming how organizations work, but for many industries and organizations, scaling AI effectively is a challenge. Trust gaps, data security risks, and limited employee readiness often slow progress and make it harder to see clear ROI.

Join our on-demand webinar to explore new research on how organizations are adopting generative AI, where AI is driving the most value today, and the steps needed to scale with confidence.

In this insightful conversation, you’ll learn how to:

Identify high-value use cases of AI that deliver considerable impact.
Build more trust through secure, accurate, and ethical AI practices.
Equip teams with the skills and governance needed for safe adoption.

Register today to learn how to break through adoption barriers and turn enterprise-ready AI pilots into measurable business results.

Marketo Configurator Friday, November 14, 2025 at 12:56

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https://video.tv.adobe.com/v/3476596?end=nothing&learn=on&captions=eng

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Event speakers

Amber Cacali, Host

Product Marketing Director

Adobe

Amber Cacali is Director of B2B Product Marketing for Acrobat at Adobe, shaping how businesses connect with the professionals who use their tools every day. She brings expertise across payments, retail, and strategic partnerships, with a track record spanning loyalty programs, performance marketing, and global campaigns. Having worked across both consumer and business networks, she builds marketing that fuels growth—helping decision-makers and end customers achieve measurable impact.

J.P. Gownder, Guest Speaker

Vice President and Principal Analyst

Forrester

J. P. Gownder is a vice president and principal analyst on Forrester’s Future of Work team. He covers the impacts that technology and human factors jointly have on the future of work. He leads Forrester’s research on the impact that AI and generative AI have on the future of jobs, the future of work, and employee experience.
J. P. is often quoted in major media outlets like The Financial Times, The Wall Street Journal, The New York Times, Wired, NBC television, National Public Radio, and other media outlets.

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Unlocking GenAI’s potential.

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Learn how enterprises can scale GenAI securely through safe, accurate, and ethical AI practices.

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2025-11-14

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