Adobe Digital Leaders Webinar

The GEO Imperative: Why Brands Must Optimize for AI Discovery

Length: 57 mins

Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands. These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did. Waiting is no longer an option: brands that don’t actively optimize for Generative Engine Optimization (GEO) risk invisibility.

At Adobe, we’ve been on the frontlines of this shift. Our newest agentic application Adobe LLM Optimizer is designed to help brands understand how large language models interpret content, and give them the tools to continuously improve visibility, relevance, and trust in this AI-driven landscape.

Marketo Configurator Tuesday, January 6, 2026 at 08:15

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Event speakers

Kathie Yang

Senior Product Marketing Manager

Adobe

Kathie Yang is a Senior Product Marketing Manager at Adobe, focused on shaping and launching agentic applications.

Aditi Dutt Chaudhuri

Principal Product Manager

Adobe

Aditi Dutt Chaudhuri is a Senior Product Manager for Adobe Experience Manager Sites. At Adobe, she focuses on developing solutions and tools to enable businesses to use AEM seamlessly and effectively. Her interests lie in delivering exceptional user experience and solving customer pain points via product innovation. Prior to Adobe, Aditi worked at Texas Instruments where she held different roles ranging from leading product design and development to driving product strategy and go-to-market. Aditi holds an M.B.A from UCLA Anderson School of Management and an M.S. in Electrical and Computer Engineering from Georgia Tech.

Emily Kellman

Manager, Product Management

Adobe

Emily is a Senior Product Manager on the Adobe.com team in charge of all things personalization, helping customers find the right digital media products for their needs. She helps bring to life the Adobe.com experiences that leverage the amazing generative AI technology that Adobe has to offer. As of late, Emily is leading a team of marketers developing Adobe’s new Generative Engine Optimization strategy. Prior to her role as a Product Manager, she was a consultant for Adobe’s DX product suite, including Analytics, Audience Manager, and Target.

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The GEO imperative — Why brands must optimize for AI discovery.

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Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands.

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2026-01-06

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caas:content-type/webinar