The GEO Imperative: Why Brands Must Optimize for AI Discovery

Adobe Digital Leaders Webinar

The GEO Imperative: Why Brands Must Optimize for AI Discovery

Length: 57 mins

Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands. These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did. Waiting is no longer an option: brands that don’t actively optimize for Generative Engine Optimization (GEO) risk invisibility.

At Adobe, we’ve been on the frontlines of this shift. Adobe Brand Visibility, formerly Adobe LLM Optimizer, is designed to help brands understand how large language models interpret content, and give them the tools to continuously improve visibility, relevance, and trust in this AI-driven landscape.

Please share your contact information to view the webinar.


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Event speakers

Kathie Yang

Senior Product Marketing Manager

Adobe

Kathie Yang is a Senior Product Marketing Manager at Adobe, focused on...

Aditi Dutt Chaudhuri

Principal Product Manager

Adobe

Aditi Dutt Chaudhuri is a Senior Product Manager for Adobe Experience Manag...

Emily Kellman

Manager, Product Management

Adobe

Emily is a Senior Product Manager on the Adobe.com team in charge of all th...
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See all resources
cardTitle
The GEO imperative — Why brands must optimize for AI discovery.
CardDescription
Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands.
cardDate
2026-01-06
cardImage
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/brand-visibility