In-person on-demand session

Adobe Lightroom and Mobile Customer Engagement with Adobe Journey Optimizer - S805

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Personalized engagement is the cornerstone to the Adobe Lightroom customer experience. Learn how the Lightroom team uses Adobe Journey Optimizer to onboard new users and keep them coming back through smart touchpoints in the mobile app and with relevant content.

In this session, discover:

  • Best practices to keep the mobile app experience fresh, beyond “Hello [First Name]” personalization
  • Tips and tricks for mobile engagement with Journey Optimizer
  • How Lightroom is using Journey Optimizer to encourage product adoption and drive retention

Track: Customer Journey Management

Presentation Style: Case/use study

Audience Type: Campaign manager, Digital marketer, Marketing executive, Web marketer, Product manager, Marketing practitioner, Marketing operations , Marketing technologist, Omnichannel architect

Technical Level: Beginner, Intermediate

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