In-person on-demand session

Break Down Channel Silos for Omnichannel Success - S810

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Creating a successful customer experience relies on seamlessly connecting with audiences across multiple touchpoints, which results in loyalty, brand advocacy, and better marketing outcomes. To get there requires shifting from disjointed and disconnected cross-channel engagement tactics to customer journey management. Hear how Key Bank is disrupting the channel mindset by breaking down channel and organizational silos to drive 1:1 customer-centric engagement strategies with their customers.

In this session:

  • Learn how to evolve disconnected cross-channel strategies and tactics into cohesive omnichannel experiences
  • Understand what omnichannel success means and how to achieve it
  • Learn how to unify teams and align on omnichannel strategies

Track: Customer Journey Management

Presentation Style: Case/use study

Audience Type: Campaign manager, Digital marketer, Audience strategist, Product manager, Marketing practitioner, Marketing operations , Email manager, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Financial services

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