In-person on-demand session

CX Chemistry: How Adobe Real-Time CDP Transformed Customer Experience - S719

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Legacy systems and fragmented customer data make it difficult to deliver the targeted, unified personalized experience that leads to revenue growth across digital channels. Avantor, a global products and services provider, experienced this after three acquisitions. The business wanted to transition product sales from traditional methods to digital channels. An EY team used Adobe Experience Platform and implemented Real-Time CDP to give Avantor a 360-degree view of its customers, including demographic data and purchase histories.

Learn how Avantor transformed the customer experience, resulting in:

  • An enriched customer profile that allows them to better deliver personalized campaigns that maximize order value, prevent losses, and boost follow-on order frequency
  • A powerful technology tool with constant feedback loops, ensuring that customer voices are heard by the right stakeholders
  • Beta testing that showed a promising revenue lift

Track: Personalized Insights and Engagement

Presentation Style: Case/use study

Audience Type: IT executive, Marketing executive, Product manager, Business decision maker, Commerce professional, Content manager

Technical Level: General audience

Industry Focus: Consumer goods, Healthcare and life sciences, Industrial manufacturing

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