Closed captions in English can be accessed in the video player.
In-person on-demand session
How Adobe Optimized Its Content Supply Chain - S316
SPEAKERS
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Chief Brand Officer, Adobe
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Sr. Director, Digital Experience Marketing, Adobe
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ABOUT THE SESSION
Every digital experience begins with a piece of content – whether it’s an image, video, animation, document, or 3D rendering. Get a close look at how Adobe uses our own solutions to transform our content production workflows to create a world-class content supply chain. Adobe's Content Supply Chain brings together not just our technology and processes, but also our people and how we work together with increased speed and efficiency.
In this session:
- Explore Adobe’s approach to deploying its Content Supply Chain across its own marketing org
- Hear Adobe’s perspective on change management and keys to success in the context of its Content Supply Chain
- Learn how Adobe has reinvented its marketing operating model to support new ways of working, effectiveness, and scale
Track: Content Supply Chain
Presentation Style: Case/use study
Audience Type: Campaign manager, Digital marketer, Marketing executive, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Commerce professional, Content manager, People manager
Technical Level: General audience
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ADOBE GENSTUDIO