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How Canon Increased Conversion Rates and Traffic Using Adobe Commerce - S438

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ABOUT THE SESSION

Canon has been a leader in digital experiences for over a decade. Yet, after adding new product lines and business units, the digital commerce team had accumulated a mountain of technical debt, disparate systems, and an increasingly frustrating experience for shoppers. Fast forward to 2023 after Canon launched its new e-commerce channel. Using Adobe Commerce, Canon achieved a 150% increase in conversion rate, a 25% increase in mobile traffic, and a 20% reduction in bounce rate, leading to its most successful holiday shopping season ever.

Learn how Canon used Adobe to become one of Newsweek’s “Best Online Shops 2023” by:

  • Leveraging Adobe Commerce, Adobe Experience Manager Sites, and Adobe Experience Manger Assets for a unified shopping experience
  • Turning on Adobe Sensei powered personalized product recommendations
  • Integrating Adobe Commerce with Adobe Target

Track: Commerce

Presentation Style: Case/use study

Audience Type: Marketing executive, Web marketer, Business decision maker, Commerce professional, Omnichannel architect

Technical Level: General audience, Intermediate

Industry Focus: Consumer goods, High tech, Retail

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