Online session

Implementing the Three Rules of B2B E-commerce to Power Growth - VS441

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  • Ed Kennedy

    Ed Kennedy

    Sr. Product Marketing Manager, Adobe Commerce, Adobe


According to McKinsey, your buyers engage evenly between self-service, remote, and traditional sales channels. As buyers expect to purchase online, they still want the option to chat with support or contact their sales reps. This is the foundation of the Rule of Thirds. Uncover strategies to implement the right technology solutions, enabling automation for scalable personalization and delivering exceptional experiences in real time, with real-life examples of customers who have succeeded in implementing the 3 rules of B2B e-commerce.

Learn how to:

  • Address your largest customers and your long tail of accounts
  • Use digital signals from your e-commerce platform to drive marketing KPIs
  • Make your sales reps more effective with digital selling tools


Track: Commerce

Presentation Style: Case/use study

Audience Type: Marketing executive, Marketing practitioner, Marketing operations , Business decision maker, Commerce professional

Technical Level: General audience

Industry Focus: Industrial manufacturing, Distribution/wholesale

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