How Unilever Digitized Its Distributive Trade Route to Market Globally - S430

Unilever is one of the world’s leading suppliers of beauty and wellbeing, personal care, home care, and nutrition and ice cream products, with sales in over 190 countries and products used by 3.4 billion people every day. To reach its shoppers, many of whom live in developing markets globally, Unilever has built a €15B revenue distributive trade channel that services 25 million mom and pop retailers through its network of 9,000 distributors and 50,000 distributor salesforce. In 2023, Unilever embarked on an ambitious transformation of its distributive trade channel, deploying a future-fit platform that digitizes the route-to-market in priority markets.

Hear from Prashaant Huria, CTO for Unilever’s distributive trade, on how this partnership has enabled the transformation, including how:

• Adobe Commerce scaled to support global B2B commerce deployments
• Accenture advised and executed against accelerated timelines

Track: Commerce

Presentation Style: Value realization

Audience Type: Digital marketer, IT executive, Marketing executive, Marketing practitioner, Business decision maker, Commerce professional, IT professional, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Automotive, Commerce, Consumer goods, Healthcare and life sciences, Industrial manufacturing, Distribution/wholesale