In-person on-demand session

How T-Mobile Delivers Contextual Experiences at Scale - S815

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Delivering contextual experiences throughout the customer journey is a challenge for most brands with fragmented and legacy systems combined with customers who can engage with a brand however and whenever they want. Discover how T-Mobile is transforming the customer journey using Adobe Real-Time CDP, Journey Optimizer, and Adobe Campaign v8 to drive innovation, transparency, and better contextualized experiences by making data actionable at scale.

In this session, learn how to:

  • Improve decisioning to optimize messaging
  • Automate outbound campaigns and journeys for marketing efficiency and enforce brand authenticity
  • Transform the ways of work to support customer-centricity

Track: Customer Journey Management

Presentation Style: Value realization

Audience Type: Campaign manager, Digital marketer, Marketing executive, Audience strategist, Product manager, Marketing practitioner, Marketing analyst, Marketing operations

Technical Level: General audience

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