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In-person on-demand session
The CX Revolution: Creating Next-Level Omni-Personalization Experiences - S712
SPEAKERS
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Managing Director, Deloitte Digital
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Personalization & Marketing Leader, Deloitte
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Director of Martech and Adtech Solutions, Macy's
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Head of Marketing Technology, Macy's
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ABOUT THE SESSION
Great CX depends on creating hyper-personalized experiences that meet customers at the right moment and build human, empathetic, one-to-one connections. Creating and scaling those next-level experiences requires advanced data and automation capabilities, collaborative teams, and a curated ecosystem of partners and platforms — all focused on anticipating, understanding, and exceeding customer expectations. Join Deloitte Digital and Macy’s to learn how to transform and scale cross-channel experiences to create meaningful personalization and engagement.
Track: Analytics , Content Management, Customer Journey Management , Content Supply Chain, Personalized Insights and Engagement
Presentation Style: Case/use study
Audience Type: Advertiser, Campaign manager, Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Commerce professional, Content manager, Data practitioner, Email manager, IT professional, Marketing technologist, Omnichannel architect
Technical Level: General audience, Beginner, Intermediate, Advanced
Industry Focus: Retail
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