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In-person on-demand session
The Secret to a High-Performing Content Supply Chain: Data Standards - S728
SPEAKERS
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Chief Growth Officer, Claravine
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Adobe Workfront & Content Supply Chain EMEA Lead, IBM
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ABOUT THE SESSION
How can you be confident that your content decisions deliver business results? By establishing an enterprise content supply chain. A content supply chain is the foundation for bringing together people, tools, and workflows from ideation to measurement. However, fueling personalization requires content — lots of content! Getting the right content to the right place and time requires robust data strategies, management, and a single source of truth. Join IBM and Claravine to learn how you can equip your organization with a robust digital foundation to manage and scale content creation and implement tools to future-proof your content supply chain.
Explore the key pillars for a successful approach, including how to:
• Implement and manage a common data model for tracking assets across campaigns and channels
• Effectively govern and scale generative AI content
• Foster collaboration across teams to streamline the content creation process
Track: Content Management, Content Supply Chain, Generative AI
Presentation Style: Case/use study, Thought leadership
Audience Type: Advertiser, Campaign manager, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Data practitioner, Email manager, IT professional, Marketing technologist, Omnichannel architect, Social strategist
Technical Level: General audience
Industry Focus: Advertising/publishing, Consulting/agency, IT professional services
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