Marketer using Adobe Commerce and Microsoft Word to create personalized coffee ad
Marketer using Adobe Commerce and Microsoft Word to create personalized coffee ad

Adobe x Microsoft

A partnership built for personalization.

Adobe and Microsoft work together to help marketing and technology teams modernize their tech stack so they can deliver personalized digital experiences with better performance.

Watch overview

Marketer using Adobe Commerce and Microsoft Word to create personalized coffee ad

Unify data and technology for modern marketing.

Enterprise marketers and technologists can accelerate business growth using an intelligent tech stack that unifies data, technology, and business processes.

style
Grid-width-10, no-bottom-spacing

Cloud-based infrastructure

Adobe solutions on Microsoft infrastructure let marketers leverage AI to optimize efficiency and drive revenue growth using a high-performance, scalable, and secure digital core.

  • Performance and agility. Handle large datasets easily for quick and accessible analysis and insights, enabling timely and informed marketing decisions.
  • Security. Implement robust security measures to protect data, detect threats, and ensure compliance to build customer trust and loyalty.
  • AI-readiness: Accelerate insights and data-driven decisions to stay competitive using advanced AI tools, powered by the performance and scale required.
Microsoft logo with icons showing security,configuration, monitoring, and governance features
A customer profile, privacy settings, and an AI-powered data collection request

Data readiness

Data modernization and intelligence helps businesses use unified data and AI insights to enhance marketer and customer experiences, driving higher returns on marketing investments.

  • Data centralization. Boost engagement and enhance operational efficiency by unifying data from first-, third-, and zero-parties, with real-time access.
  • Data confidence. Elevate marketing effectiveness and build customer trust by protecting data, helping to ensure compliance, and respecting customer consent.
  • AI-driven innovation. Give developers access to trusted tools, create new revenue streams, and support strategic decision-making with integrated AI-powered capabilities.

Marketing workflows

Tightly integrated tools empower marketing teams to be more efficient and productive by using enhanced AI capabilities to streamline their day-to-day workflows.

  • Efficient campaign management. Accelerate time to market and deliver tailored, consistent messaging across channels by automating content management and using a single system of record.
  • Enriched marketer experience. Align business strategy and foster cross-team collaboration to provide marketers with timely access to essential tools and insights, optimizing campaign execution.
AI Assistant providing a conversion trend chart and an option to export into a PowerPoint
A contextual messaging workflow with a personalized birthday email offer for an apparel brand

Activation and execution

Surface customer insights to create contextual digital experiences that engage and delight your customers at every stage of their journey, driving long-term customer engagement.

  • Data-driven campaign planning. Easily create more precise campaigns that drive higher engagement and conversion rates using a 360-degree customer view and real-time performance insights.
  • Data-activated customer journeys. Increase conversion rates by delivering timely, relevant messages and intelligently re-engaging customers based on real-time journey insights.

Learn how Microsoft Marketplace makes it easier to access Adobe’s AI-powered tools, like Adobe GenStudio for Performance Marketing.

Learn more

Learn more about the Adobe x Microsoft Partnership.

Content as a Service v3 - commerce-overview - Thursday, September 25, 2025 at 09:44

Title
Adobe and Microsoft unite to power personalized experiences.
cardImagePath
CardDescription
Discover how this partnership provides connected data, a cloud infrastructure, AI-powered insights, and integrated workflows for top-tier experiences.
cardDate
2022-07-26

Let’s talk about what Adobe can do for your business.

Get started