Adobe Commerce (previously Magento)

How does Adobe Commerce support multi-brand, multi-shop front operations?

Adobe Commerce empowers businesses to support multiple shop fronts for various brands, product lines or geographic regions, all from a single platform and managed through a single administrative interface. Its robust, multi-site architecture and advanced catalogue service allow for rapid expansion into new markets while managing millions of SKUs across brands and regions. The platform enhances efficiency by enabling shared use of branding, catalogues, content, promotional offers and other resources across shops. However, each store can also be completely customised to align with specific brand identities or regional demands, with native support for multiple languages, currencies and tax regulations. Moreover, extensive APIs and integration starter kits streamline the customisation of functionality and the integration of essential back-office systems across your organisation, ensuring you can address a wide range of operational needs.

Can Adobe Commerce integrate with my existing ERP, CRM and PIM systems?

Adobe Commerce seamlessly connects with any back-office system, including enterprise resource planning (ERP), customer relationship management (CRM), product information management (PIM), warehouse management systems (WMS) and order management systems (OMS), ensuring smooth and efficient ecommerce experiences. To reduce the time it takes to integrate with back-office systems, Adobe Commerce provides an integration starter kit featuring a set of templates, onboarding scripts and architectural best practices. This kit simplifies data synchronisation for key objects like orders, customers, inventory, products and delivering status between Adobe and third-party systems. Additionally, prebuilt connectors are available through Adobe Exchange to further accelerate integration with solutions, such as IBM Sterling Order Management, Microsoft Dynamics 365 ERP, SAP S4/HANA ERP and more.

What AI and machine learning features does Adobe Commerce offer to enhance personalisation?

Adobe Commerce incorporates cutting-edge AI-powered merchandising tools designed to deliver personalised ecommerce experiences that significantly enhance sales and conversion rates. The platform uses AI to deliver fast and relevant search results tailored to customers’ on-site behaviour and product popularity (most viewed, most added to basket, most purchased, trending, etc). It also optimises search facets, displaying the most relevant filters to help customers refine their searches effectively. Additionally, AI organises products on category pages to maximise sales to customers browsing the site. To enhance product discovery, Adobe Commerce includes 13 types of AI-powered product recommendations, using insights from customer history, frequently paired items, visual similarities and trending products to drive conversion and boost average order values.

How does Adobe Commerce handle peak traffic volumes, especially during sales events?

Adobe Commerce runs on an auto-scaling, highly available multicloud platform that can easily handle flash sales with over 200,000 orders per hour. The SaaS-based catalogue service from Adobe helps to accelerate page load times on category, product detail and search pages with 10x faster data retrieval and efficient synchronisation with third-party systems, such as ERPs. Adobe Commerce also provides monitoring tools that track over 200 metrics to help maintain site health and performance.

What security measures does Adobe Commerce implement to protect my ecommerce site?

Consumers and B2B buyers trust you with their sensitive data and Adobe Commerce helps you to maintain that trust with industry-leading security measures. Certified as a PCI (payment card industry) Level 1 Solution Provider, the platform undergoes regular security testing, including penetration tests and vulnerability assessments, verified by third-party vendors. Web application firewalls (WAF) use advanced AI-powered threat detection to provide comprehensive protection against a broad range of vulnerabilities. Adobe Commerce on Cloud provides Content Delivery Network (CDN) and distributed denial of service (DDoS) protection. An included security scan tool helps your teams proactively monitor their sites and receive alerts about known security risks, malware and unauthorised access. If your business handles sensitive electronic personal health information, Adobe Commerce offers a HIPAA-ready solution with enhanced privacy, security and governance controls.

How can I use Adobe Commerce to expand into new geographical markets?

Adobe Commerce simplifies global expansion with a flexible multi-site architecture and built-in localisation features. Businesses can easily craft region-specific sites with native support for multiple languages, currencies and tax regulations. Multiple inventory locations can be configured to maintain accurate stock levels across regions and prebuilt extensions make it easy to integrate with local payment and delivering options. A global cloud infrastructure powered by AWS and Azure enables in-region hosting, while an extensive network of experts and developers provides reliable support to facilitate your expansion efforts.

What type of customer support does Adobe offer for Adobe Commerce users?

Adobe delivers the highest level of support to equip your teams with the technical expertise and strategic guidance they need to drive business growth. With 24/7 access to expert assistance, teams can quickly troubleshoot and resolve issues. Account managers and advisory teams provide assistance with planning, best practices and maximising platform value. Your teams also have access to extensive resources — including comprehensive documentation, tutorials, code samples, a developer playground and community forums available through Adobe Experience League and Adobe Developer to accelerate your time to market and optimise platform usage. An extensive network of experienced partners and developers further supports digital commerce strategy, implementation and long-term maintenance.

What training and resources are available to help my team get started with Adobe Commerce?

Adobe Digital Learning Services provides both instructor-led and on-demand courses designed to help your team quickly master the essentials. Courses cover key topics such as development fundamentals, building and managing online shops and effectively managing catalogues and products within Adobe Commerce.