Consulting services

Elevate your digital experiences with a dynamic strategy.

Our customer experience strategy service helps you create a prioritized roadmap to help you grow your customer experience management capabilities based on objectives, KPIs, and business processes we develop together.

Start your journey

How our customer experience strategy service works

Value Mapping

We create a roadmap that aligns your organization around the customer journey and adheres to best practices.

Value Readiness

We conduct a gap analysis of your technology, data, and processes, then match your capabilities to your strategy.

Journey Mapping

We assess your customer flows and identify where to improve the experience based on customer personas.

Competitive Assessment

With competitive benchmarking, we show how your organization competes on digital KPIs.

Meet some of our top consultants

Adobe’s consultants are industry leaders with proven track records of success. Here are some of the team members who could support your business:

Melissa Webber, Principal Digital Strategist

Melissa is an award-winning, results-producing digital strategy leader with deep expertise in digital transformation, team leadership, optimization, and personalization. She has an entrepreneurial spirit and an exceptional track record of defining and executing strategic cross-functional engagements to improve the bottom lines of the world’s top companies

Adam Canissario, Principal Digital Strategist

Adam is a data-driven digital strategist with significant experience leading national and global initiatives related to digital transformation, data and analytics, and personalization. His collaborative and thorough approach to gathering requirements and engineering solutions results in robust digital strategies that drive meaningful outcomes for some of the world’s largest marketing and advertising operations.

Jaime Vasquez, Principal Digital Strategist and Experience Architect

Jaime focuses on digital marketing, UX direction, and creative cross-cloud workflow solutions. An emphasis on UX leadership, brand, and business strategy has

provided Jaime with a multitude of opportunities to foster innovation and achieve value realization for customers across a variety of industries.