Creating a simple, powerful mobile commerce store
Big Bus Tours chose Born Group and Adobe Commerce to realize their mobile commerce vision. “Big Bus Tours needed to launch across 18 global sites, mobile friendly and on a fully responsive design, with huge amounts of content,” says Claudia Summers, of Born Group. “They also needed a platform that could handle B2C and B2B on an international scale.” The answer was simple, they would design and develop a fully responsive design site on Adobe Commerce. Furlong agreed: “Adobe Commerce has a powerful, simple UX that really works for us.”
Paulo Roseghini, the project manager at Born Group, says: “We simply customized Adobe Commerce templates. Adobe Commerce is a mature platform with built-in mobile commerce features, it allows more control on the whole code system, it was easy to upgrade.” Big Bus Tours decided to keep extensions to a minimum, keeping the site light on its feet. They did use Intilery to provide a single customer view tool, optimization, and A/B testing. “It was easy to layer in, with all the flexibility that Adobe Commerce delivers,” adds Furlong.
For Big Bus Tours, the Adobe Commerce template gave the company the power to adapt, fast. Now, when they acquire existing bus tour companies and their routes, they can create a new store view, populate the content, and go-live in hours rather than weeks. But the main selling point was the cost, says Furlong. “For a business of our scale, Adobe Commerce was the best e-commerce solution.”