A revolutionized digital operation.
The goal was clear: automate key business processes and improve the customer experience. The project identified key technology partners to help improve order tracking, inventory management, fulfillment, tracking and reporting. Strategic integrations with third-party extensions provided a seamless, highly automated experience for customers.
The new user interface helps customers browse the extensive product catalog by highlighting individual brands, mirroring the in-store customer experience of exploring the Carhartt clothing section or visiting the Milwaukee Tools aisle. New, dynamic search capabilities make it easier for customers to find specific products, while updating the “add to cart” and checkout processes simplified the path to purchase.
On the back end, when a vendor introduces a new product, that product can be sent to Rural King via EDI thanks to LogicBroker. By providing inventory data in LogicBroker and product data in Akeneo, an approved vendor can add a new product to the Rural King website with ease. And when an order is placed for that item, Magento Commerce checks the vendor’s inventory against the inventory of Rural King stores near the customer's location. That order is then automatically routed to the proper shipping software, or if the customer prefers, made available for pick-up in-store.
In support of Rural King’s “Every Day Low Price” promise, the new automated processes enable “free ship to store,” which has been a big hit with users. Like most people, Rural King’s customers enjoy saving money on shipping costs, especially on larger purchases like farm fencing, gates, tools, or perhaps a barn-full of animal feed. In fact, Rural King saw a 34 percent increase in year-over-year online revenue from these new omnichannel fulfillment capabilities.
Now, Rural King is using its existing fleet of fulfillment trucks to deliver the right product to the right store at the right time, saving time and money. The new processes enable more vendors to provide more products to customers in rural parts of the country, by aggregating all inventory from drop shippers and managing it via Magento Commerce.