Real-time Customer Data Platform

How Real-time CDP compares to others data platforms.

Adobe Real-time CDP offers real-time customer insights and data updates others can’t

Comparison

Questions

What Real-time CDP offers

What other solutions offer

How complete is the profile?

Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

How fresh is the data?

Profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

How can I activate my customer data?

Real-time data activation through prebuilt connections lets you deliver personalized experiences at scale.

Limited prebuilt integrations make it challenging to activate with key partners and require IT support.

Can it handle the complexity of my business?

Handle the biggest, most complex customer journeys while managing trillions of customer data points, profiles, and segments.

Limited use cases — like paid media activation or brand loyalty — or limited experience with enterprise customers results in inadequate support.

How much strain will it put on my IT team?

Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning.

Significant integration may tax resources and generate constant requests from marketers to your IT team.

How do I ensure the privacy of my data?

Tools to operationalize data governance policies help ensure compliance with regional or organizational regulations and give you control over personally identifiable information.

Relies on CDP owners to perform data governance tasks before bringing data into the CDP.

Adobe Real-time CDP offers real-time customer insights and data updates others can’t

What other solutions offer
Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

What Real-time CDP offers
Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

What other solutions offer
Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

What Real-time CDP offers
Profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

What other solutions offer
Limited prebuilt integrations make it challenging to activate with key partners and require IT support.

What Real-time CDP offers
Real-time data activation through prebuilt connections lets you deliver personalized experiences at scale.

What other solutions offer
Limited use cases — like paid media activation or brand loyalty — or limited experience with enterprise customers results in inadequate support.

What Real-time CDP offers
Handle the biggest, most complex customer journeys while managing trillions of customer data points, profiles, and segments.

What other solutions offer
Significant integration may tax resources and generate constant requests from marketers to your IT team.

What Real-time CDP offers
Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning.

What other solutions offer
Relies on CDP owners to perform data governance tasks before bringing data into the CDP.

What Real-time CDP offers
Tools to operationalize data governance policies help ensure compliance with regional or organizational regulations and give you control over personally identifiable information.

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Real-time CDP, Real-time customer experience

Combine known and unknown data to create one-to-one personalized experiences across all channels.

Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.