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ADOBE REAL-TIME CDP COLLABORATION

Privacy-centric data collaboration for brands and publishers.

A purpose-built data collaboration application that lets you discover and reach high-value audiences in a neutral environment and use outcomes-based measurement to drive tangible results.

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Hear industry experts in conversation at Advertising Week NY, 2025.

Watch video: Data, Services, and Media Drive Data Collaboration Success with Adobe, PMG, and Further
Watch video: Beyond Retail: Innovation in Commerce Media with Marriott, Publicis Sapient, and Adobe

Explore the features and capabilities of Real-Time CDP Collaboration.

Drive stronger advertising and co-marketing outcomes with a privacy-first collaboration workspace built for publishers, brands, advertisers, and agencies. Real-Time CDP Collaboration streamlines clean room workflows and supports audience analysis and activation across channels using trusted data partners and preferred technologies.

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Connect with brands and publishers to identify and enrich valuable audiences.

A secure privacy-centric environment lets organizations discover high-value audiences, gain insights, and reach new potential customers.

  • Collaborate with premium publishers, top global brands, and other strategic partners to share audiences — no custom infrastructure required.
  • Marketer-friendly dashboards and workflows surface and refresh real-time audience insights in seconds using a single query. Quickly identify opportunities for customer acquisition, retargeting, co-marketing, or suppression.
  • Connect to and read audience data from the source — regardless of its location. High-fidelity algorithms prioritize privacy and let teams represent customer data sets without moving or exposing any underlying raw data.

Learn about audience discovery & planning

Get more details on collaboration for your business.

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Publishers

Provide maximum value and deepen relationships with brands while scaling advertising revenue.

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Brands

Find and reach premium audiences and optimize media impact across publishers and other brand partners.

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Agencies

Create impact for your clients through data collaboration that helps you discover and activate high-value audiences.

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Advancements coming to Real-Time CDP Collaboration.

  • Real-Time CDP Collaboration for Agencies. Agencies can now use Real-Time CDP Collaboration on behalf of their clients to action on client and agency data for campaign planning, activation, and measurement with publishers, media networks, and other brands. In addition, we’re introducing bi-directional integrations with media agency holding companies to help customers connect to owned media to paid advertising for fully integrated and measurable engagement.
  • New Solutions for Commerce Media Networks and Publishers. Powered alongside GenStudio, Adobe is developing a purpose-built solution to unify audience management, measurement and creative into one solution underpinned by AI. This self-serve portal enables brands and agencies to engage their high-value audiences in new innovative ways.
  • Real-Time CDP Collaboration Starter— now available. Invite, invest in, and collaborate with any brand, publisher, agency, or data partner — without licensing requirements for the invited party. Build a limitless and frictionless ecosystem without barriers to entry.
  • New partner integrations. New integrations with The Trade Desk, Amazon Ads & Amazon Marketing Cloud, Acxiom and Experian inside of Real-Time CDP Collaboration are helping brands derive audience insights, power enrichment activate at scale and close the loop with outcomes-based measurement to drive intelligently personalized experiences across channels that perform.

Learn more

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Additional benefits of Real-Time CDP Collaboration.

Privacy-centric

Real-Time CDP Collaboration provides transparent and accountable management, processing, and governance of customer data with innovative privacy enhancing technologies that prioritize customer and data privacy.

Agnostic and interoperable

Use data warehouses, identity partners, and walled garden partners of your choice. Additionally, you can connect your data collaboration workflows to embedded audience analysis, creation, and activation tools within Adobe Experience Platform.

Trusted reputation

Rest assured knowing Adobe is trusted by leading global brands and is an established leader in identity, audience collaboration, and activation. Real-Time CDP Collaboration builds on this strong foundation to bring closed-loop and marketer-friendly workflows together for better data collaboration.

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Learn more about Real-Time CDP Collaboration.

Content as a Service v3 - Learn more about rtcdp collaboration - Wednesday, May 21, 2025 at 09:50

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Let us show you the full power of Adobe Real-Time CDP Collaboration.

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*Coming soon
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Adobe Real-Time CDP Collaboration
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CardDescription
Discover, reach, and target high-value audiences without third-party cookies through advanced data collaboration between advertisers and publishers.
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2024-12-12
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caas:content-type/product-page
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caas:content-type/product-page, caas:products/adobe-real-time-cdp

Let’s talk about what Adobe Real-Time CDP Collaboration can do for your business.

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