Modernizing Vanguard’s Digital Experiences Through Marketing & Technology Partnership - S106

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Organizations are looking to modern marketing technologies to personalize and improve customer experiences across channels and increase revenue by delivering timely, relevant content. But transforming your MarTech stack can be daunting. Join Vanguard, the world’s largest provider of mutual funds, and learn about the company’s CMS journey to increase marketing agility, enable better customer experiences, and deepen client relationships. 

In this session, you’ll learn how Vanguard: 

  • Leveraged data to drive personalization, engagement, and more relevant client conversations
  • Achieved 75% greater efficiency in building content pages through a multi-site architecture approach to rollout services in new countries in record time
  • Recognized $778K in efficiency gains and 66% reduction in time for page authoring on six sites supported by Adobe Experience Manager

Industry Focus: Financial Services & Insurance

Type: Session

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